Role of Web Interface in Building Trust in B2B E-Exchanges

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Author(s): Muneesh Kumar (University of Delhi South Campus, India &University of Delhi, India)
Copyright: 2011
Pages: 12
Source title: Human Development and Global Advancements through Information Communication Technologies: New Initiatives
Source Author(s)/Editor(s): Susheel Chhabra (Periyar Management and Computer College, India)and Hakikur Rahman (Ansted University Sustainability Research Institute, Malaysia)
DOI: 10.4018/978-1-60960-497-4.ch005

Keywords: Human Aspects of Technology / Information Science Reference / Knowledge Society / Social Sciences & Humanities

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Abstract

The emergence of Internet has revolutionized the way businesses are conducted. The impact of e-commerce is pervasive, both on companies and society as a whole. It has the potential to impact the pace of economic development and in turn influence the process of human development at the global level. However, the growth in e-commerce is being impaired by the issue of trust in the buyer-seller relationship which is arising due to the virtual nature of e-commerce environment. The Online trading environment is constrained by a number of factors including web interface that in turn influences user experience. This chapter identifies various dimensions of web interface that have the potential to influence trust in e-commerce. The empirical evidence presented in the chapter is based on a survey of the web interfaces of 65 Indian B2B e-exchanges.

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Role of Web Interface in Building Trust in B2B E-Exchanges

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