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Role of Social Media Marketing in Food Industry
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Author(s): Siddhivinayak Kulkarni (Department of Computer Engineering and Technology, Dr. Vishwanath Karad MIT World Peace University, India)
Copyright: 2025
Pages: 26
Source title:
Technological Innovations in the Food Service Industry
Source Author(s)/Editor(s): Anshul Garg (Taylor's University, Malaysia)
DOI: 10.4018/979-8-3693-7683-6.ch007
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Abstract
Social media has emerged as a pivotal force inside the food enterprise, basically reworking how manufacturers engage with clients, marketplace merchandise, and power sales. It explores the crucial function of social media advertising in the food enterprise, highlighting its capacity to influence consumer conduct, foster logo loyalty, and facilitate the discovery of recent products and dining reviews. Thru structures like Instagram, TikTok, and facebook, meals brands can connect to a worldwide target market, leveraging visually attractive content, influencer partnerships, and focused marketing to reach and engage clients. The integration of e- trade and food shipping services within these systems in addition streamlines the consumer journey, bearing in mind seamless transitions from discovery to purchase. Additionally, the chapter delves into emerging developments together using AI and data analytics for personalized marketing, and the significance of user-generated content material.
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