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Revitalizing Tradition: The Impact of Khadi on Sustainable Fashion in India
Abstract
In the era of fast fashion, the global fashion industry is increasingly scrutinized for its environmental and social impacts. As one of the largest polluters, the industry's conventional production processes contribute to significant ecological degradation. Amidst this backdrop, there is a growing movement towards sustainable fashion, which seeks to reduce the negative impacts of clothing production and consumption through more ethical and eco-friendly practices. In this context, the concept of sustainable textiles is important and one of the most prominent examples from India is Khadi. The main purpose of this study is to measure the customer perception about the economic and environmental benefit of Khadi and assess the satisfaction of customers regarding Khadi products. The researcher also examines the challenges and opportunities in promoting Khadi as a sustainable fashion. The researcher uses a descriptive research design and both primary and secondary data. The sample size of the study is limited to 187 customers in Kerala. The study uses various statistical tools like CAGR, regression analysis, percentage analysis, mean, and standard deviation with the help of SPSS. The researcher found that there is an impact of environmental and economic benefits on customer satisfaction about the Khadi products.
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