The Retaliatory Feedback Problem: Evidence from eBay and a Proposed Solution

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Author(s): Ross A. Malaga (Montclair State University, USA)
Copyright: 2013
Pages: 8
Source title: Examining the Concepts, Issues, and Implications of Internet Trolling
Source Author(s)/Editor(s): Jonathan Bishop (Centre for Research into Online Communities and E-Learning Systems, UK)
DOI: 10.4018/978-1-4666-2803-8.ch016

Keywords: Information Science Reference / Media & Communications / Social Computing / Social Networking

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Abstract

Online auctions are an increasingly popular avenue for completing electronic transactions. Many online auction sites use some type of reputation (feedback) system—where parties to a transaction can rate each other. However, retaliatory feedback threatens to undermine these systems. Retaliatory feedback occurs when one party in a transaction believes that the other party will leave them a negative feedback if they do the same. This chapter examines data gathered from E-Bay in order to show that retaliatory feedback exists and to categorize the problem. A simple solution to the retaliatory feedback problem—feedback escrow—is described.

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The Retaliatory Feedback Problem: Evidence from eBay and a Proposed Solution

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