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Retaining Generation Z Employees: An Exploratory Study in the Technology Sector

Retaining Generation Z Employees: An Exploratory Study in the Technology Sector
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Author(s): Filipe Oliveira (Polytechnic Institute of Cávado and Ave, Portugal), Teresa Dieguez (Polytechnic Institute of Cávado and Ave, Portugal)and Paula Loureiro (Polytechnic Institute of Cávado and Ave, Portugal)
Copyright: 2026
Pages: 38
Source title: Aligning Talent Management and Organizational Innovation Goals
Source Author(s)/Editor(s): Salim Al Daraai (Muscat College, Oman), Salem Al Abri (University of Nizwa, Oman)and Nasser Alhamar Alkathiri (University of Technology and Applied Sciences, Oman)
DOI: 10.4018/979-8-3373-0015-3.ch011

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Abstract

This research examines talent retention strategies in the Information Technology (IT) sector in Portugal, within a context of high competitiveness and shortage of qualified professionals. Through a qualitative methodology, based on interviews with employees in the technology sector, the study identified significant patterns in retention practices. The results demonstrate that, while remuneration remains a crucial factor, talent retention is influenced by multiple variables. IT professionals value a balanced combination of monetary and non-monetary benefits, including organizational culture, work environment, development opportunities, and work-life balance. A key finding suggests that organizations should develop retention strategies that integrate immediate benefits and long-term perspectives, creating lasting bonds with employees. This research contributes to academic and practical knowledge about retention strategies in the IT sector, emphasizing the importance of a holistic approach to talent management.

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