Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Retail Prices and E-Commerce

Retail Prices and E-Commerce
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Author(s): Jihui Chen (Illinois State University, USA)
Copyright: 2018
Pages: 10
Source title: Encyclopedia of Information Science and Technology, Fourth Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-2255-3.ch248


View Retail Prices and E-Commerce on the publisher's website for pricing and purchasing information.


This manuscript per the author provides a broad survey of recent literature on online price dispersion in the fields of economics, information system, and marketing, and offers a number of explanations documented in various electronic retailing markets from both the demand and supply sides, such as branding/reputation, market competition, consumer heterogeneity, dynamic pricing, and oligopoly strategies, to name a few. In addition, it also discusses several potential directions for future research in this area.

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