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Responses to Online Privacy Risks
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Author(s): Hichang Cho (National University of Singapore, Singapore)
Copyright: 2012
Pages: 11
Source title:
Encyclopedia of Cyber Behavior
Source Author(s)/Editor(s): Zheng Yan (University at Albany - SUNY, USA)
DOI: 10.4018/978-1-4666-0315-8.ch074
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Abstract
The increasing use of the Internet and the development of more sophisticated data-mining and surveillance techniques have led to growing levels of public concern about online privacy. This chapter reviews the intellectual history and current knowledge of online privacy risks. It discusses some foundational studies of privacy research. This is followed by literature reviews of empirical studies of online privacy risks. Specifically, this chapter focuses on perceptual and behavioral responses to online privacy risks, such as online privacy concerns, risk perception and optimistic bias, and self-protection behavior. It concludes with implications and directions for future research.
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