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Research Trends in Brand Development and Sustainable Consumption
Abstract
Many brands worldwide are increasingly focusing on sustainable development to reduce their environmental impact and contribute to social well-being. Initiatives such as using recycled materials, adopting renewable energy sources, and implementing fair labour practices are becoming more common among brands aiming to be environmentally and socially responsible. By incorporating sustainability into their core values and business practices, these brands attract environmentally conscious consumers and play a crucial role in developing a green planet for future generations. The purpose of the work is to study the structurally meaningful environment of the categories of brands and sustainable consumption and to analyse the patterns and trends of scientific publications devoted to the implementation of the principles of sustainable development by brands and the promotion of sustainable consumption. The chapter will conduct a bibliometric data analysis reflecting the number and subject of scientific publications on sustainable development's economic, social and environmental components. This analysis may shed light on important areas of focus, emerging topics, and potential future research directions in this field.
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