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Research on the Development Direction of Small and Medium-Sized Retail Company Culture: Xuchang Pang Dong Lai Trading Group Co.
Abstract
In the current economic environment, small and medium-sized retail enterprises face many challenges, and Company Culture has become the key to their sustainable development. This study takes Pang Donglai Trade Group Co., Ltd. as an example and analyzes its successful experience in Company Culture construction based on the enterprise life cycle and the four-level theory of Company Culture. The study finds that Pang Donglai has realized the effective construction of its Company Culture by emphasizing the construction of spiritual culture, improving the cultural literacy of its employees, rationally setting up evaluation indexes, and developing its own brand and other strategies. The results of the study provide small and medium-sized retail enterprises with guidance and practical insights into the development of Company Culture, emphasizing the importance of people-centeredness and full participation.
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