Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Reputational Mechanisms in Consumer-to-Consumer Online Commerce

Reputational Mechanisms in Consumer-to-Consumer Online Commerce
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Author(s): Mikhail I. Melnik (Kennesaw State University, USA)
Copyright: 2018
Pages: 8
Source title: Encyclopedia of Information Science and Technology, Fourth Edition
Source Author(s)/Editor(s): Mehdi Khosrow-Pour, D.B.A. (Information Resources Management Association, USA)
DOI: 10.4018/978-1-5225-2255-3.ch247


View Reputational Mechanisms in Consumer-to-Consumer Online Commerce on the publisher's website for pricing and purchasing information.


The emergence of the Internet is similar to the industrial revolution since it fundamentally changed the costs of transmitting information. However, low costs of transmitting information do not address the issue of the quality of information. One area of online commerce where quality of information became a crucial factor to the development and growth of the market place was the consumer-to-consumer commerce. Asymmetry of information emerged as a detrimental threat to the growth and development of consumer-to-consumer commerce and yet the market found an intuitive and creative way of addressing the issue: feedback and rating mechanisms. Perhaps the greatest example of this is the story of success of the largest consumer-to-consumer platform: eBay.

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