Redefining Marketing Rules Through Smart Devices

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Author(s): Devesh Bathla (Chitkara Business School, Chitkara University, India), Raina Bathla (Kurukshetra University, India), Dashrath Gaikwad (Sinhgad College of Science, Savitribai Phule Pune University, India)and Navneet Kaur (GSSS Ghumandgarh, India)
Copyright: 2023
Pages: 13
Source title: Cultural Marketing and Metaverse for Consumer Engagement
Source Author(s)/Editor(s): Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (İstanbul Aydin University, Turkey)and Sanjay Taneja (Uşak University, Turkey)
DOI: 10.4018/978-1-6684-8312-1.ch018

Keywords: Business & Management / Business Science Reference / Consumer Management / Marketing

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Abstract

In the 21st century, wearable innovation has purchased new advancements which has helped wearables to take off in the mechanical market. The Bluetooth headset, with the assistance of new Bluetooth innovation, was introduced in the year 2002 by Nokia. The headset permitted clients to get calls without utilizing their hands. This headset accomplished extraordinary prevalence in that time and still numerous clients are utilizing it. Further in 2007, sportswear brands like Nike and technology giants like Apple made a wellness following unit which is utilized to follow the development of the clients. With the assistance of shoe installed tracker, clients can see the ongoing, separation secured, calories burned, and speed expended through exercise on the Nano screen of iPod. While it is intended to study the awareness of Smart Wearables, it is also synthesized to identify the key perceptions about smart wearables in the study. It is further being analysed to check the influence of digital marketing in purchase decision for Smart wearables with specific focus on all digital platforms.

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