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Real-Time Notifications: Marketing Applied to the Internet of Things

Real-Time Notifications: Marketing Applied to the Internet of Things
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Author(s): Nuno Soares (University of Aveiro, Portugal), Mário Vairiinhos (University of Aveiro, Portugal), Pedro Beça (University of Aveiro, Portugal) and Tânia Ferreira Ribeiro (University of Aveiro, Portugal)
Copyright: 2019
Pages: 9
Source title: Smart Marketing With the Internet of Things
Source Author(s)/Editor(s): Dora Simões (University of Aveiro, Portugal), Belem Barbosa (University of Porto, Portugal) and Sandra Filipe (University of Aveiro, Portugal)
DOI: 10.4018/978-1-5225-5763-0.ch006

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Abstract

Consumers have become better informed, forcing companies to offer products and services that fit their tastes and preferences. The technologies in the context of internet of things (IoT) have been in increasing demand, by allowing the adaptation and customization of products and services contextualized with the location of consumers functioning and operating in real-time context and location of consumers. In this chapter, two relevant real-time content notification systems based on IoT systems are analyzed. It was concluded that, despite all the advantages associated with the use of these notification services, there are some security limitations: large amount of information collected, it is necessary to manage quickly and effectively to deliver relevant content in a timely manner; need for high bandwidth; considerable reduction of the autonomy of the batteries of the smartphones, of the users due to the necessity of activation of the GPS and the Bluetooth.

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