The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Real-Time Consumer Engagement: Secure Data in E-Commerce via Brain-Computer Interfaces
|
|
Author(s): Shilpi Sunil Kulshrestha (ISME, Atlas Skill Tech University, Mumbai, India), Amit Verma (Centre for Distance and Online Education, Manipal University Jaipur, India), Abdullah Abed Hussein (Department of Sciences, Al-Manara College for Medical Sciences, Iraq), Amal Mansour Hassan (Department of Management, Al-Nisour University College, Iraq), Nikhil Polke (Symbiosis Law School, Symbiosis International University, Nagpur, India)and Pournima Ravindr Rane (Gokhale Education Society's N.B.Mehta Science College, Mumbai University, India)
Copyright: 2025
Pages: 16
Source title:
Brain-Computer Interfaces and Applications in Business
Source Author(s)/Editor(s): Binay Kumar Pandey (Department of Information Technology, College of Technology, Govind Ballabh Pant University of Agriculture and Technology, India), A.Shaji George (TSM, Almarai Company, Saudi Arabia), Sameer Tiwari (George Mason University, USA), Salah A. Albermany (Kufa University, Iraq)and Ho Sy Hung (Hong Duc University, Vietnam)
DOI: 10.4018/979-8-3373-5122-3.ch017
Purchase
|
Abstract
Within the context of e-commerce environments, the objective of this inquiry is to investigate the functioning of Brain-Computer Interfaces (BCIs) to enhance real-time client involvement. When customers interact with computer interfaces, the objective of this study is to record and analyze the neurological signals that are connected with the emotional and cognitive activity that result from those interactions. The integration of brain-computer interfaces (BCIs) into online shopping platforms will be how this objective will be achieved. By monitoring these signals in real-time, it is possible to get a more comprehensive comprehension of the preferences of stoners, the situations under which they pay attention, and the emotional responses they have to vivid e-commerce stimulants like product photos and announcements. For the objective of this experiment, brain-computer interface (BCI) technology that is based on electroencephalography (EEG) is being used to collect and analyze data while simulated shopping movements are present.
Related Content
|
Bikash Kumar, Rhythm Gaba, Rabi Shaw.
© 2026.
40 pages.
|
|
R. Velmurugan, J. Sudarvel, R. Bhuvaneswari, Ravi Thirumalaisamy.
© 2026.
28 pages.
|
|
J. Vijaya, Soumya Chandrakar, Pragya Shrivastava.
© 2026.
42 pages.
|
|
Yamini Ghanghorkar, Amruta Deshpande.
© 2026.
28 pages.
|
|
B. Bharathi, B. Kalaivani, Kasu Manaswi, Kantabathina Tejaswini.
© 2026.
28 pages.
|
|
Moumita Chowdhury, Aastha Agarwal, Alisha Parveen, Abhishek Mukhopadhyay.
© 2026.
42 pages.
|
|
Utkarsh Trivedi, Yash Vardhan, Piyush Kumar, Ansh Aryan, Parth Batra, Hitesh Mohapatra.
© 2026.
28 pages.
|
|
|