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Profiting from IDM Innovations: Learning from Amazon.com and iTunes
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Author(s): Bakrudeen Hyder Ali Nizam (Nanyang Technological University, Singapore), Senthil Kumar Praveen Kumar (Nanyang Technological University, Singapore)and Trichy Ranganathan Jayaraman (Nanyang Technological University, Singapore)
Copyright: 2012
Pages: 13
Source title:
Understanding the Interactive Digital Media Marketplace: Frameworks, Platforms, Communities and Issues
Source Author(s)/Editor(s): Ravi S. Sharma (Nanyang Technological University, Singapore), Margaret Tan (Nanyang Technological University, Singapore)and Francis Pereira (University of Southern California, USA)
DOI: 10.4018/978-1-61350-147-4.ch008
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Abstract
This chapter focuses on how enterprises can profit from radical and incremental innovations in the IDM marketplace. It describes the roles played, importance, and impact of the two innovations in the business ecosystem. Using the ADVISOR Framework, we analyze the case study of iPhone for radical innovation and various examples such as Google, Microsoft applications, and Amazon.com for incremental innovation. We also outline the business model achieved by making a comparison between radical and incremental innovations.
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