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Profiling the Users of High Influence on Social Media in the Context of Public Events
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Author(s): Lu An (Center for Studies of Information Resources, Wuhan University, China & School of Information Management, Wuhan University, China), Junyang Hu (School of Information Management, Wuhan University, China), Manting Xu (School of Information Management, Wuhan University, China), Gang Li (Center for Studies of Information Resources, Wuhan University, China)and Chuanming Yu (Zhongnan University of Economics and Law, China)
Copyright: 2022
Pages: 15
Source title:
Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-6307-9.ch063
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Abstract
The highly influential users on social media platforms may lead the public opinion about public events and have positive or negative effects on the later evolution of events. Identifying highly influential users on social media is of great significance for the management of public opinion in the context of public events. In this study, the highly influential users of social media are divided into three types (i.e., topic initiator, opinion leader, and opinion reverser). A method of profiling highly influential users is proposed based on topic consistency and emotional support. The event of “Jiankui He Editing the Infants' Genes” was investigated. The three types of users were identified, and their opinion differences and dynamic evolution were revealed. The comprehensive profiles of highly influential users were constructed. The findings can help emergency management departments master the focus of attention and emotional attitudes of the key users and provide the method and data support for opinion management and decision-making of public events.
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