Privacy and Trust in Online Interactions

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Author(s): Leszek Lilien (Western Michigan University, USA)and Bharat Bhargava (Purdue University, USA)
Copyright: 2009
Pages: 38
Source title: Online Consumer Protection: Theories of Human Relativism
Source Author(s)/Editor(s): Kuanchin Chen (Western Michigan University, USA)and Adam Fadlalla (Cleveland State University, USA)
DOI: 10.4018/978-1-60566-012-7.ch005

Keywords: Business & Management / Business Science Reference / Consumer Management / E-Commerce

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Abstract

Any interaction—from a simple transaction to a complex collaboration—requires an adequate level of trust between interacting parties. Trust includes a conviction that one’s privacy is protected by the other partner. This is as true in online transactions as in social systems. The recognition of the importance of privacy is growing since privacy guarantees are absolutely essential for realizing the goal of pervasive computing. This chapter presents the role of trust and privacy in interactions; emphasizing their interplay. In particular; it shows how one’s degree of privacy can be traded for a gain in the level of trust perceived by the interaction partner. After a brief overview of related research; the idea and mechanisms of trading privacy for trust are explored. Conclusions and future trends in dealing with privacy and trust problems complement the chapter.

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Privacy and Trust in Online Interactions

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