Privacy and Security in the Age of Electronic Customer Relationship Management

View Sample PDF

Author(s): Nicholas C. Romano Jr. (Oklahoma State University, USA)and Jerry Fjermestad (New Jersey Institute of Technology, USA)
Copyright: 2008
Pages: 22
Source title: Information Security and Ethics: Concepts, Methodologies, Tools, and Applications
Source Author(s)/Editor(s): Hamid Nemati (The University of North Carolina at Greensboro, USA)
DOI: 10.4018/978-1-59904-937-3.ch204

Keywords: Information Science Reference / Information Security & Privacy / IT Security and Ethics / Security & Forensics

Purchase

View Privacy and Security in the Age of Electronic Customer Relationship Management on the publisher's website for pricing and purchasing information.

Abstract

This article presents a value exchange model of privacy and security for electronic customer relationship management within an electronic commerce environment. Enterprises and customers must carefully manage these new virtual relationships in order to ensure that they both derive value from them and minimize unintended consequences that result from the concomitant exchange of personal information that occurs in e-commerce. Based upon a customer’s requirements of privacy and an enterprise requirement to establish markets and sell goods and services, there is a value exchange relationship. The model is an integration of the customer sphere of privacy, sphere of security, and privacy/security sphere of implementation.

The IRMA Community

Research IRM

Privacy and Security in the Age of Electronic Customer Relationship Management

Purchase

Abstract

Related Content

IRMA Sponsors