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Convolutions of Artificial Intelligence-Enabled Business Strategies and E-Commerce and Their Impacts on the Future
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Author(s): Bhavik Singla (Chitkara University Institute of Engineering and Technology, Chitkara University, Punjab, India), Anuj Kumar Jain (CSE Department, Chandigarh University, Punjab, India), Gaganpreet Kaur (Chitkara University Institute of Engineering and Technology, Chitkara University, Punjab, India), Nitin Jain (School of Life Long Learning, Galgotias University, Greater Noida, India)and Vishal Jain (Sharda University, Noida, India)
Copyright: 2025
Pages: 28
Source title:
Strategic Innovations of AI and ML for E-Commerce Data Security
Source Author(s)/Editor(s): Gaganpreet Kaur (Chitkara University, India), Jatin Arora (Chitkara University, India), Vishal Jain (Sharda University, Greater Noida, India)and Asadullah Shaikh (Najran University, Saudi Arabia)
DOI: 10.4018/979-8-3693-5718-7.ch005
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Abstract
This chapter delves into the transformative impact of Artificial Intelligence (AI) on business strategies and e-commerce, showcasing how AI is reshaping the future of commerce. Through a series of comprehensive case studies, it highlights the strategic integration of AI technologies by industry giants like Google, Amazon, and IBM Watson. From personalized customer experiences to efficient supply chain management, these case studies exemplify how AI-driven solutions are revolutionizing traditional approaches and unlocking new avenues for growth and innovation. Moreover, the chapter explores ethical considerations and regulatory frameworks essential for responsible AI deployment. It emphasizes the importance of transparent and ethical AI practices to build consumer trust and uphold ethical standards in business operations. Overall, the chapter underscores the transformative journey where technological innovation intersects with human potential and ethical imperatives, offering insights into how businesses can navigate the complexities of the modern marketplace with confidence
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