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Privacy and Security: Safeguarding Personal Data in the AI Era

Privacy and Security: Safeguarding Personal Data in the AI Era
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Author(s): Geeta Sandeep Nadella (University of the Cumberlands, USA), Hari Gonaygunta (Department of Information Technology, University of the Cumberlands, USA), Mohan Harish (Department of Information Technology, University of the Cumberlands, USA)and Pawan Whig (VIPS, India)
Copyright: 2025
Pages: 18
Source title: Ethical Dimensions of AI Development
Source Author(s)/Editor(s): Pronaya Bhattacharya (Amity University, Kolkata, India), Ahdi Hassan (Global Institute for Research Education and Scholarship, The Netherlands), Haipeng Liu (Centre for Intelligent Healthcare, Coventry University, UK)and Bharat Bhushan (Sharda University, India)
DOI: 10.4018/979-8-3693-4147-6.ch007

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Abstract

In the rapidly advancing landscape of artificial intelligence (AI), the intersection of privacy and security has emerged as a critical focal point. This chapter explores the multifaceted challenges and considerations involved in safeguarding personal data within the AI era. It delves into the ethical implications of AI-driven data collection, storage, and utilization, emphasizing the importance of privacy-preserving technologies and robust security measures. Through case studies and theoretical frameworks, the chapter examines current practices and future directions aimed at balancing innovation with the protection of individual privacy rights. By addressing these issues, it aims to equip stakeholders—from developers to policymakers—with the knowledge needed to navigate the complex terrain of AI ethics and ensure responsible data stewardship in the digital age.

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