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Preferences and Usage of E-Banking Services Among Customers in Tripura, India
Abstract
The study evaluates the e-banking services of two prominent commercial banks in Northern Tripura through a customer survey, focusing on their usage and preferences. Field observations indicate a wide range of customer opinions regarding their preferences and usage of e-banking services. The results reveal significant similarities in client preferences for these services. However, the utilization of e-banking services exhibited a significant difference between ICICI and SBI clients. The informants demonstrated a clear preference for debit card transactions over credit cards and a tendency to favor savings options rather than loans. The data suggests that banks are experiencing growth in both urban and semi-urban areas. The survey indicates that respondents value hassle-free banking and stability, indicating mutual coexistence in their choices without any evidence of coopetition among bankers.
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