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Player Epic: Integrating Gaming and Esports into Corporate Strategy - Enhancing Wellness, Engagement, and Productivity
Abstract
This chapter explores the integration of gaming and esports into corporate strategy, focusing on how these elements can enhance employee wellness, engagement, and productivity. It begins by analyzing current trends in corporate wellness and employee engagement, highlighting the need for innovative approaches in the modern workplace. The chapter then examines the growing influence of gaming and esports as cultural and economic forces, discussing their potential applications beyond entertainment. It outlines how gaming can align with corporate objectives, such as promoting wellness, improving productivity, and retaining top talent. Additionally, the chapter provides case studies, including IBM's “Innov8” business simulation game, demonstrating successful implementations of gaming in workplace environments. By the end of this chapter, readers will understand how gaming and esports can be leveraged to create a more dynamic, engaged, and high-performing workforce.
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