Play It Like Beckham!: The Influence of Social Networks on E-Reputation – The Case of Sportspeople and Their Online Fan Base

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Author(s): Sylvaine Castellano (Paris School of Business, France)and Insaf Khelladi (ICN Business School, France)
Copyright: 2017
Pages: 19
Source title: Research Paradigms and Contemporary Perspectives on Human-Technology Interaction
Source Author(s)/Editor(s): Anabela Mesquita (School of Accounting and Administration of Porto, Polytechnic Institute of Porto, Portugal & Algorithm Research Centre, Minho University, Portugal)
DOI: 10.4018/978-1-5225-1868-6.ch003

Keywords: Engineering Science Reference / Human-Computer Interaction / Social Sciences & Humanities

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Abstract

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.

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Play It Like Beckham!: The Influence of Social Networks on E-Reputation – The Case of Sportspeople and Their Online Fan Base

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