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Personal Report of Intercultural Communication Apprehension
Abstract
The Personal Report of Intercultural Communication Apprehension (PRICA) (Neuliep & McCroskey, 1997) measures the fear people experience when interacting with others from different cultural groups. PRICA was developed by Neuliep and McCroskey who assessed that because intercultural interaction in the United States is unavoidable, communication apprehension arising form an interethnic context is more acute than other forms of communication fear. PRICA is a derivative of the Personal Report of Communication Apprehension (PRCA-24) (McCroskey, 1982), which measures communication anxiety in situational contexts (i.e., dyadic, small group, meeting, or public speaking). Intercultural communication anxiety is considered a subcategory of general communication apprehension. The 14-item PRICA instrument is a version of McCroskey’s original 24-item Likert-type PRCA instrument. While PRCA is one of the most widely accepted measures of trait communication apprehension, the PRICA instrument—designed to fit intercultural aspects—is considered more specific in its definitions than the PRCA.
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