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Participation in Online Social Networks: Theories and Models
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Author(s): Giulio Angiani (Department of Information Engineering, University of Parma, Parma, Italy), Paolo Fornacciari (Department of Information Engineering, University of Parma, Parma, Italy), Eleonora Iotti (Department of Information Engineering, University of Parma, Parma, Italy), Monica Mordonini (Department of Information Engineering, University of Parma, Parma, Italy)and Michele Tomaiuolo (Department of Information Engineering, University of Parma, Parma, Italy)
Copyright: 2022
Pages: 23
Source title:
Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-6307-9.ch014
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Abstract
Why and how more and more people get involved and use social networking systems are critical topics in social network analysis (SNA). As a matter of fact, social networking systems bring online a growing number of acquaintances, for many different purposes. Both business interests and personal recreational goals are motivations for using online social networks (OSN) or other social networking systems. The participation in social networks is a phenomenon which has been studied with several theories, and SNA is useful for common business problems, e.g., launching distributed teams, retaining people with vital knowledge for the organization, improving access to knowledge and spreading ideas and innovation. Nevertheless, there are some difficulties, such as anti-social behaviors of participants, lack of incentives, organizational costs and risks. In this article, a survey of the basic features of SNA, participation theories and models are discussed, with emphasis on social capital, information spreading, motivations for participation, and anti-social behaviors of social network users.
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