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Optimal KM/WM Systems in Marketing
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Author(s):
Robert Thierauf (Xavier University, USA)and James Hoctor (The Kroger Company, USA)
Copyright:
2006
Pages:
35
Source title:
Optimal Knowledge Management: Wisdom Management Systems Concepts and Applications
Source Author(s)/Editor(s):
Robert Thierauf
(Xavier University, USA)and
James Hoctor
(The Kroger Company, USA)
DOI:
10.4018/978-1-59904-016-5.ch007
Keywords:
Information Science Reference
/
Knowledge Management
/
Library & Information Science
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Optimal KM/WM Systems in Marketing
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Abstract
• To contrast conventional wisdom with an enlarged view of wisdom underlying marketing operations • To examine areas that lend themselves to developing an effective marketing model • To explore areas underlying marketing strategy and sales plans within an optimal KM/WM system-operating mode • To set forth an optimal KM/WM system application that has been found to be successful in marketing.
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