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Opinion Mining: A Tool for Understanding Customers – Challenges and Approaches
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Author(s): Rawan T. Khasawneh (Jordan University of Science and Technology, Jordan)and Izzat Alsmadi (Texas A&M University - San Antonio, USA)
Copyright: 2017
Pages: 14
Source title:
Strategic Uses of Social Media for Improved Customer Retention
Source Author(s)/Editor(s): Wafaa Al-Rabayah (Independent Researcher, Jordan), Rawan Khasawneh (Jordan University of Science and Technology, Jordan), Rasha Abu-shamaa (Yarmouk University, Jordan)and Izzat Alsmadi (Boise State University, USA)
DOI: 10.4018/978-1-5225-1686-6.ch010
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Abstract
In recent years social media sites become very popular communication tools among Internet users where a significant amount of information is exchanged via computers, smart phones, etc. Internet now is not only a source of information for users to search for; regular users are now a major source of Internet information; where now regular people post daily life activities, share online pictures, and express their opinions about products, news, political debates, etc. Such noticed growing of opinion-rich resources along with user-generated content makes it worthwhile to use information technologies to collect, analyze, and understand human factors and behaviors. This chapter covers three main sections where the first section introduces the field of opinion mining in general along with a detailed exploration of its definitions and goals. Then a discussion of opinion mining related challenges is presented in the second section. The last section explores opinion mining available approaches along with possible future directions.
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