Online Consumer Privacy and Digital Rights Management Systems

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Author(s): Tom S. Chan (Southern New Hampshire University, USA)
Copyright: 2009
Pages: 16
Source title: Online Consumer Protection: Theories of Human Relativism
Source Author(s)/Editor(s): Kuanchin Chen (Western Michigan University, USA)and Adam Fadlalla (Cleveland State University, USA)
DOI: 10.4018/978-1-60566-012-7.ch011

Keywords: Business & Management / Business Science Reference / Consumer Management / E-Commerce

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Abstract

While delivering content via the Internet can be efficient and economical, content owners risk losing control of their intellectual property. Any business that wishes to control access to and use of its intellectual property is a potential user of digital rights management (DRM) technologies. DRM control content delivery and distribution but it may affect users’ privacy rights. Exactly how it should be preserved is a matter of controversy; and the main industry solution is the W3C platform for privacy preferences (P3P) initiative. But, the issue remains unresolved, and industries and consumers are confronted with several incompatible standards.

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