The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Online Advertising Metrics
Abstract
Accurate and consistent metrics are critical for determining online advertising effectiveness and for the growth of online advertising spending. There are a variety of ways to measure online advertising effectiveness, and this chapter explains common online advertising metrics to measure effectiveness such as page impressions, ad impressions, clicks, visits, unique visitors, path analysis, conversion rates, and recency measures. This chapter also presents online metrics challenges as well as encourages researchers to employ other pricing and metrics models besides the CTR (Click-Through)/CPC (Cost Per Click) and CPM (Cost Per Thousands) models.
Related Content
|
Natwaine Sherune Gardner, Kedon J. S. Luke, Andrew O. Wheatley, Winston De La Haye, Perceval Steven Bahado-Singh, Lowell L. Dilworth, Donovan A. McGrowder, Everard Barton, Lauriann E. Young-Martin, Ajibeke Salako-Akande, Henry Lowe, Errol Morrison, Denise Eldermire-Shearer, Helen Asemota.
© 2019.
21 pages.
|
|
Alessandro Massaro.
© 2019.
25 pages.
|
|
Sami D. Alaruri.
© 2019.
14 pages.
|
|
K. Vinoth Kumar, Prawin Angel Michael.
© 2019.
15 pages.
|
|
Nitin K. Mandavgade, Santosh B. Jaju, Ramesh R. Lakhe.
© 2019.
22 pages.
|
|
Madan Kumar Sharma, Mithilesh Kumar Kumar, Satya P. Singh.
© 2019.
21 pages.
|
|
Andreia de Lima Fioravante, Evelyn de Freitas Guimarães, Fabiano Barbieri Gonzaga, Cristiane Rodrigues Augusto, Claudia Cipriano Ribeiro, Eliane Cristina Pires do Rego, Elaine Batista de Santana, Laura Alves das Neves, Lucas Junqueira de Carvalho, Renato Rubim Ribeiro de Almeida, Rodrigo C. de Sena, Marcelo de Almeida Dominguez, Janaina Marques Rodrigues Caixeiro, Valnei Smarçaro da Cunha, Sidney P. Sobral.
© 2019.
20 pages.
|
|
|