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“No Gree for Anybody”: Internet Memes and the Framing of Resistance in Nigerian Online Discourse
Abstract
This study examines how Internet memes serve as a tool for resistance in Nigerian online discourse, focussing on the 2024 New Year slogan “No gree for anybody.” Using 40 purposively selected Internet memes gathered between January and March 2024, from Facebook and X, the analysis draws on Benford and Snow's Collective Action Frames and Kress and van Leeuwen's concept of visual grammar. Dominant issues expressed through the memes include social inequality, infrastructural challenges, political discontent, gender roles, and national identity. Through visual exaggeration, narrative framing and symbolic juxtaposition, the memes highlight people's daily struggles and frames of resistance. The memes' visual symbolism fosters resistance, critiques societal norms and amplifies marginalised voices. This research concludes that internet memes play a crucial role in shaping resistance discourse in Nigeria, serving as both a reflection of ongoing struggles and an active space for expressing defiance, identity, and solidarity in the digital age.
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