No Budget, No Barriers: How Academic Branch Libraries Can Make Twitter Work

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Author(s): Chris Kretz (Stony Brook University, USA)and William Blydenburgh (Stony Brook University, USA)
Copyright: 2019
Pages: 27
Source title: Social Media for Communication and Instruction in Academic Libraries
Source Author(s)/Editor(s): Jennifer Joe (University of Toledo, USA)and Elisabeth Knight (Western Kentucky University, USA)
DOI: 10.4018/978-1-5225-8097-3.ch015

Keywords: Information Science Reference / Library Administration / Media & Communications / Social Networking

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Abstract

This chapter provides a roadmap for Twitter use by academic libraries at a branch, remote, or satellite campus. These smaller libraries, operating at a distance from the center of their institution, often face challenges relating to their budget, resources, and status. The use of Twitter can empower a branch to serve their unique populations more effectively, promote engagement within the local community, and establish a presence for the branch within the institution. The authors provide strategies and suggestions for managing Twitter based upon their own experiences while managing the Southampton Campus Library of Stony Brook University Twitter account.

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No Budget, No Barriers: How Academic Branch Libraries Can Make Twitter Work

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