Navigating the Social Media Space for Māori and Indigenous Communities

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Author(s): Maryann Lee (Unitec Institute of Technology, New Zealand)
Copyright: 2022
Pages: 15
Source title: Research Anthology on Usage, Identity, and Impact of Social Media on Society and Culture
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-6684-6307-9.ch046

Keywords: Digital Communications / Information Science Reference / Media & Communications / Social Networking

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Abstract

This chapter explores how Māori and Indigenous communities are engaging in social media in ways that reflect their cultural aspirations and Indigenous ways of being. Social media provides opportunities for Indigenous people to represent an Indigenous worldview that encompasses cultural, political, and social preferences. Highlighted also in this chapter are the risks inherent within the use of social media for Māori and Indigenous communities: in ways in which the misrepresentation, commodification, and exploitation of Indigenous culture and traditions are amplified through the use of social media that support colonial ideologies and the ongoing practice of colonization.

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Navigating the Social Media Space for Māori and Indigenous Communities

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