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Navigating the Digital Landscape With the Integration of Social Media and Artificial Intelligence (AI) in Tourism Industry
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Author(s): Harjot Kaur (Chandigarh University, India), Shikha Sharma (Chandigarh University, India)and Sandeep Guleria (Chandigarh University, India)
Copyright: 2024
Pages: 22
Source title:
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
Source Author(s)/Editor(s): Mohammad Badruddoza Talukder (International University of Business Agriculture and Technology, Bangladesh), Sanjeev Kumar (Lovely Professional University, India)and Pankaj Kumar Tyagi (University Institute of Tourism and Hospitality Management, Chandigarh University, Mohali, India)
DOI: 10.4018/979-8-3693-6755-1.ch013
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Abstract
The tourism sector is currently experiencing a significant paradigm shift as a result of the integration of artificial intelligence and social media. Social media platforms influence traveler decisions and preferences through user-generated content and peer evaluations. AI technology like chatbots, automated customer service, and personalized suggestions are improving travel sector efficiency and customisation. This chapter analyses current patterns to investigate social media and AI's symbiosis. It also shows how these two technologies can work together to make travel more enjoyable, personalized, and smooth. It also addresses the issues that arise while applying these remarkable advances. This chapter summarizes the effects of social media and AI on travel and tourism. It predicts future advances and offers advice on adapting to the changing digital landscape.
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