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Multiple Exploration of Entrepreneurs' Suggestions for Agricultural Development of Local Regional Units in Greece
Abstract
The purpose of the present article is to evaluate the factors which are considered to be important for the agribusiness development of a local economy, with data derived from the entrepreneurs' perspective. For this purpose, an appropriate methodology was designed, in order to include the most of the aforementioned factors. Emphasis was given to questions which can illustrate the level of technological innovation with actions and initiatives like digital marketing, innovative ability and others. Therefore, a questionnaire was created and was then applied to many regions in northern Greece. In respect of data analysis, the contribution of Correspondence Analysis (CA), a method from the multidimensional statistics field, was crucial because it easily revealed the characteristics that intensively differentiated themselves. The above methodologies and their special characteristics facilitated also the implementation of SWOT analysis. In the case of the Regional Units examined in the current research, the positive and negative factors-points were easily revealed and presented.
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