IRMA-International.org: Creator of Knowledge
Information Resources Management Association
Advancing the Concepts & Practices of Information Resources Management in Modern Organizations

Multimedia as a Cross-Channel for Cultures and Languages

Multimedia as a Cross-Channel for Cultures and Languages
View Sample PDF
Author(s): Ramesh C. Sharma (Indira Gandhi National Open University, India)and Sanjaya Mishra (Indira Gandhi National Open University, India)
Copyright: 2009
Pages: 7
Source title: Encyclopedia of Distance Learning, Second Edition
Source Author(s)/Editor(s): Patricia L. Rogers (Bemidji State University, USA), Gary A. Berg (California State University Channel Islands (Retired), USA), Judith V. Boettcher (Designing for Learning, USA), Caroline Howard (HC Consulting, USA), Lorraine Justice (Hong Kong Polytechnic University, Hong Kong)and Karen D. Schenk (K. D. Schenk and Associates Consulting, USA)
DOI: 10.4018/978-1-60566-198-8.ch210

Purchase

View Multimedia as a Cross-Channel for Cultures and Languages on the publisher's website for pricing and purchasing information.

Abstract

Around the world many communities have been constantly struggling to maintain their customs, traditions and language. Many communities have been on the move from place to place due to various factors of social change, such as war, search of food, land, and climatic calamities. Such forces have given rise to different cultures and languages through fusion or the creation of new cultures. The cultures not only exist within nationalities and ethnic groups, but also within communities, organizations and other systems. A language is an integral component of cultural identification (Rogers & Steinfatt, 1999). Matsumoto (1996, p. 16) defined culture as, “the set of attitudes, values, beliefs, and behaviours shared by a group of people, but different for each individual, communicated from one generation to the next.” A culture is dynamic in nature; if static, it will cease or lose its identity in due course of time. Cultural values are affected and reinforced by languages. A language is a representation of a different way of thinking as well as a different way of speaking. Languages have significant influence on the cognition (Gudykunst & Asante, 1989; Pincas, 2001).

Related Content

Sylvia Robertson. © 2023. 28 pages.
Dimitrios Stamovlasis, Charalampos Tsanidis. © 2023. 23 pages.
Ikram Chelliq, Lamya Anoir, Mohamed Erradi, Mohamed Khaldi. © 2023. 26 pages.
Vasiliki Ioakeimidou. © 2023. 27 pages.
Eleni Bonti. © 2023. 25 pages.
Lamya Anoir, Ikram Chelliq, Mohamed Erradi, Mohamed Khaldi. © 2023. 29 pages.
Shibu Puthalath, M. R. Mallaiah, Viswesh Sekhar. © 2023. 17 pages.
Body Bottom