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Motivation in Online Environments
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Author(s): Victoria C. Coyle (University at Albany/SUNY, USA)and Dianna L. Newman (University at Albany/SUNY, USA)
Copyright: 2012
Pages: 13
Source title:
Encyclopedia of Cyber Behavior
Source Author(s)/Editor(s): Zheng Yan (University at Albany - SUNY, USA)
DOI: 10.4018/978-1-4666-0315-8.ch098
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Abstract
As the number of Internet users grows, and the opportunities for online activity increase, it is worth considering what motivates or drives people to participate online. Considerable time and effort are spent in online environments; users produce content, play games, and create or maintain relationships. Motivation to participate in online environments can be influenced by the appealing qualities of technology and instantaneous nature of the Internet, which provide incentive for users to create or maintain social connections, seek entertainment, or generate and distribute creative content. Research from the learning sciences, communication sciences, and sociology provide insight into user motivation in online environments. Scholars in these varied fields study the relationship between motivation and online engagement, examining user variables such as personal interest and goals; social and psychological factors that motivate users to fulfill personal goals or needs; and the creation of affiliations that have online as well as offline benefits.
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