The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Modeling Shopper Responses to Retail Digital Signage
|
|
Author(s): Charles Dennis (Brunel University, UK), Andrew Newman (University of Salford, UK), Richard Michon (Ryerson University, Canada), J. Josko Brakus (Brunel University, UK)and Len Tiu Wright (De Montfort University, UK)
Copyright: 2011
Pages: 29
Source title:
Advanced Technologies Management for Retailing: Frameworks and Cases
Source Author(s)/Editor(s): Eleonora Pantano (University of Calabria, Italy)and Harry Timmermans (Eindhoven University of Technology, The Netherlands)
DOI: 10.4018/978-1-60960-738-8.ch003
Purchase
|
Abstract
In addition to the obvious application to retailers in improving business-to-consumer appeal to shoppers the findings are of use to suppliers of digital signage in business-to-business marketing of their systems to retailers.
Related Content
|
Astha Singh, Vedika Bhargaw, Zidan Kachhi.
© 2024.
22 pages.
|
|
Meziyet Uyanik.
© 2024.
28 pages.
|
|
Ondřej Roubal.
© 2024.
35 pages.
|
|
Monaliz Amirkhanpour.
© 2024.
27 pages.
|
|
Aylin Atasoy, Murat Basal.
© 2024.
26 pages.
|
|
Cansu Gökmen Köksal.
© 2024.
35 pages.
|
|
Fatih Sahin.
© 2024.
33 pages.
|
|
|