Millenials, Social Networking and Social Responsibility

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Author(s): Sharmila Pixy Ferris (William Paterson University, USA)
Copyright: 2010
Pages: 16
Source title: Adolescent Online Social Communication and Behavior: Relationship Formation on the Internet
Source Author(s)/Editor(s): Robert Z. Zheng (University of Utah, USA), Jason Burrow-Sanchez (University of Utah, USA)and Clifford J. Drew (University of Utah, USA)
DOI: 10.4018/978-1-60566-926-7.ch011

Keywords: Cyber Behavior / Information Science Reference / Social Computing / Social Sciences & Humanities

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Abstract

In this chapter the author explores Millenials’ participation in the public good, investigating whether they use social networking for social responsibility. Millenials, the wired, connected generation for whom social networking is an essential aspect of life, are often criticized for their lack of social responsibility. Social networking, as new media uniquely a part of Millenials’ wired and connected lifestyles, has the potential to “transform citizenship.” To investigate Millenials’ social networking and social responsibility, a Webnography was conducted. Findings go against conventional wisdom as the author found that Millenials use social networking to take social and political action, engage in social entrepreneurship, and conduct charitable solicitation and donation.

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