The IRMA Community
Newsletters
Research IRM
Click a keyword to search titles using our InfoSci-OnDemand powered search:
|
Media Literacy in Times of Advanced GenAI: New Challenges and Perspectives
|
|
Author(s): Elena Shalevska (Faculty of Education, University “St. Kliment Ohridski”, Bitola, North Macedonia)
Copyright: 2026
Pages: 28
Source title:
Combatting Misinformation and Global Nation's False Narratives Through Education
Source Author(s)/Editor(s): Goran Ilik (University “St. Kliment Ohridski”, Bitola, North Macedonia), Mladen Karadjoski (University “St. Kliment Ohridski”, Bitola, North Macedonia), Ice Ilijevski (University “St. Kliment Ohridski”, Bitola, North Macedonia)and Blagoj Nenovski (University “St. Kliment Ohridski”, Bitola, North Macedonia)
DOI: 10.4018/979-8-3693-9601-8.ch003
Purchase
|
Abstract
In the new era of today, Generative AI (GenAI) and media literacy, are inseparably linked. GenAI has both the potential to transform the world of media, but also the opportunity to challenge the status quo and help users with malicious intents create misinformation and disinformation easier than ever. This chapter addresses this intersection. It begins with an overview of GenAI's origins and its growing influence on media production, journalism, and creative industries. The discussion then shifts to the new challenges posed by AI-generated misinformation, deepfakes, bias, and intellectual property concerns, all of which contribute to the erosion of trust in media. The chapter also examines opportunities for enhancing media literacy in the age of AI, including educational initiatives, policy interventions, and collaborations between tech companies and educators, all to show that the issue of GenAI and media literacy is of importance and requires careful consideration.
Related Content
|
Goran Ilik, Vesna Shapkoski, Mladen Karadjoski.
© 2026.
28 pages.
|
|
Goran Bandov, Nikolina Herceg Kolman.
© 2026.
26 pages.
|
|
Elena Shalevska.
© 2026.
28 pages.
|
|
Michel Navarro, Juan Cristóbal Demian.
© 2026.
32 pages.
|
|
Agron Vrangalla, Agron Kurtishi, Arta Xhelili, Avni Remzi Avdiu.
© 2026.
34 pages.
|
|
Viktorija Soņeca.
© 2026.
24 pages.
|
|
Blagoj Nenovski, Ice Ilijevski, Angelina Stanojoska.
© 2026.
22 pages.
|
|
|