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Measuring Satisfaction and Purchase Intention of Smartphones for Learning Purposes Towards Emotional Aspects of Students: TAM and SOR Approaches
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Author(s): Md Shamim Hossain (Hajee Mohammad Danesh Science and Technology University, Bangladesh), Shekh Md. Sahiduj Jaman (Hajee Mohammad Danesh Science and Technology University (HSTU), Bangladesh), Humaira Begum (Hajee Mohammad Danesh Science and Technology University (HSTU), Bangladesh), Rony Kumar Datta (Hajee Mohammad Danesh Science and Technology University (HSTU), Bangladesh), Md. Abdur Rouf (Hajee Mohammad Danesh Science and Technology University (HSTU), Bangladesh)and Md. Mehedul Islam Sabuj (Hajee Mohammad Danesh Science and Technology University (HSTU), Bangladesh)
Copyright: 2026
Pages: 40
Source title:
Insights on Consumer Psychology in the Digital Landscape
Source Author(s)/Editor(s): Kamel Mouloudj (University of Medea, Algeria)and Ahmed Chemseddine Bouarar (University of Medea, Algeria)
DOI: 10.4018/979-8-3373-2424-1.ch008
Purchase
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Abstract
This study investigates students' satisfaction and purchase intent concerning smartphones' ease of use and usefulness for learning, emphasizing emotional aspects, employing both the Technology Acceptance Model (TAM) and Stimulus-Organism-Response (SOR). Through a quantitative approach, an online survey gathered data from students experienced in smartphone learning, yielding 612 responses. Python and NRCLex facilitated data processing, while Amos 26 conducted structural equation modeling to test hypotheses derived from S-O-R and TAM. Results demonstrated the positive influence of smartphone ease of use and usefulness on learners' emotional aspects, subsequently enhancing satisfaction and purchase intentions. Additionally, smartphone ease of use and usefulness directly affected purchase intent, which, in turn, influenced satisfaction positively. NRCLex analysis of respondents' reviews revealed predominantly positive perceptions of smartphones.
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