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Drivers of Customer Adoption for Food Ordering Apps: A Systematic Literature Review
Abstract
The increasing digitalization of consumer services has significantly transformed the food industry, with mobile food ordering applications emerging as a critical tool for both businesses and consumers. While prior research has explored various factors influencing the adoption of these apps, a comprehensive synthesis of these drivers remains limited. This study conducts a systematic literature review to identify and categorize the key determinants of customer adoption of food ordering apps. Based on a final selection of 52 studies, the review examines technological, psychological, and contextual factors influencing user adoption, drawing on established frameworks such as the TAM, UTAUT, and the Theory of Planned Behavior (TPB). Key adoption drivers include perceived ease of use, trust, security, social influence, and promotional incentives, with demographic factors further shaping user preferences. The findings provide valuable insights for app developers, marketers, and policymakers aiming to enhance user engagement and optimize digital food service platforms.
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