e-Marketing

View Sample PDF

Author(s): Nuno Manarte (University of Trás-os-Montes e Alto Douro, Portugal)and Mário Sérgio Teixeira (University of Trás-os-Montes e Alto Douro, Portugal)
Copyright: 2011
Pages: 17
Source title: Innovations in SMEs and Conducting E-Business: Technologies, Trends and Solutions
Source Author(s)/Editor(s): Maria Manuela Cruz-Cunha (Polytechnic Institute of Cavado and Ave, Portugal)and João Varajão (University of Trás-os-Montes e Alto Douro, Portugal)
DOI: 10.4018/978-1-60960-765-4.ch011

Keywords: Business & Management / Business Science Reference / E-Business / Small & Medium Enterprises

Purchase

View e-Marketing on the publisher's website for pricing and purchasing information.

Abstract

The company website is the gateway to Internet marketing, so it is important to promote it in a variety of ways that will be explained later. Selling online can be an interesting option, but this decision should only be taken after considering the pros and cons that it involves. To conclude, we will talk about the e-marketing plan, which should guarantee that the objectives, strategies, and actions of online marketing are coherently integrated with the offline marketing plan.

The IRMA Community

Research IRM

e-Marketing

Purchase

Abstract

Related Content

IRMA Sponsors