Making Sense of Brainstorming in Transnational Education: The Challenge of Contextualization

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Author(s): Mattia Miani (The University of Nottingham, Ningbo, China)
Copyright: 2023
Pages: 18
Source title: Handbook of Research on Developments and Future Trends in Transnational Higher Education
Source Author(s)/Editor(s): Gareth Richard Morris (Perse School Suzhou, China)and Li Li (Exeter University, UK)
DOI: 10.4018/978-1-6684-5226-4.ch002

Keywords: Education / Higher Education / Information Science Reference

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Abstract

The chapter investigates the role of brainstorming as an educational tool on the basis of the author's experience in transnational education, and a review of the literature. Brainstorming is an ideation technique invented by Alex Osborn in the 40s. Still popular today, it has found numerous applications in education. Despite its diffusion, a large body of literature dismisses brainstorming as less effective in comparison to individuals working alone or other techniques in terms of quantity and quality of idea produced. Advocates of brainstorming claim that when done properly it can be very powerful in generating breakthrough ideas, and studies show that factors such as the presence of a facilitator, training, and the right time and type of problem assigned can greatly change the outcome of a session. After reviewing this contrasting literature, the author concludes that these studies ignore the cultural origin of brainstorming and attention should be paid to the cultural implications of the technique in transnational contexts outside the US.

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Making Sense of Brainstorming in Transnational Education: The Challenge of Contextualization

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