Local Resources to Compete in the Global Business: The Case of Sextantio Hotels

View Sample PDF

Author(s): Mario Tani (University of Naples Federico II, Italy)and Ornella Papaluca (University of Naples Federico II, Italy)
Copyright: 2015
Pages: 23
Source title: Handbook of Research on Global Hospitality and Tourism Management
Source Author(s)/Editor(s): Angelo A. Camillo (Sonoma State University, USA)
DOI: 10.4018/978-1-4666-8606-9.ch008

Keywords: Business & Management / Business Science Reference / Hospitality, Travel & Tourism Management / Hospitality, Travel, and Tourism Management

Purchase

View Local Resources to Compete in the Global Business: The Case of Sextantio Hotels on the publisher's website for pricing and purchasing information.

Abstract

This chapter analyzes the role of local area resources in the global hospitality market as a way for small and medium enterprises to create a portfolio of distinctive resources to reach a sustainable competitive advantage position in the international markets. After a brief introduction on the tourism industry and its main change factors the chapter adopts a resource base and market-driven approach in order to identify resources role in shaping competitive advantages. The chapter discuss a case-study on a successful example of diffused hotel in Abruzzo, Italy, identifying the core resources and those needed to support them in creating a successful tourism product.

The IRMA Community

Research IRM

Local Resources to Compete in the Global Business: The Case of Sextantio Hotels

Purchase

Abstract

Related Content

IRMA Sponsors