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Living Room Instead of Hotel Room: The Underlying Motivation of Peer-to-Peer Booking in Airbnb and Hotels
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Author(s): Artur Martea (Estoril Higher Institute for Tourism and Hotel Studies, Portugal)
Copyright: 2022
Pages: 20
Source title:
Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
Source Author(s)/Editor(s): Nuno Gustavo (Estoril Higher Institute for Tourism and Hotel Studies, Portugal), João Pronto (Estoril Higher Institute for Tourism and Hotel Studies, Portugal), Luísa Carvalho (Polytechnic Institute of Setúbal, Portugal & and CEFAGE, University of Évora, Portugal)and Miguel Belo (Lisbon University, Portugal & Portuguese National Funding Agency for Science, Research, and Technology, Portugal)
DOI: 10.4018/978-1-7998-8306-7.ch013
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Abstract
The chapter explores shared accommodation platforms such as Airbnb and the primary motivations for its customers. This research will be based on the deductive process, which is focused on primary and secondary research. This research aims to analyze the motivation towards either the Airbnb platform or traditional hotel from different perspectives, such as economic, environmental, and social. Additionally, after secondary data research, the questionnaire has been constructed to understand the main concepts of the P2P platform and its customers' needs. The investigation tried to notice what are the motivations which drive individuals to use P2P accommodation service. Through the survey, it was possible to see the motivations mainly related to the economic factor and environmental. Primarily due to the lower price of Airbnb, there is a more significant intent to book through this specific platform.
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