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Literature Review on Green Marketing Strategies for Sustainable Supply Chains From a Namibian Perspective
Abstract
The main aim of this chapter is to discuss the green marketing strategies for sustainable supply chains from a Namibian perspective. The phrase “green marketing” refers to promotional efforts that highlight less harmful goods and services while attempting to lessen the detrimental effects that current production methods and products have on society and the environment. This is further supported by green supply chain whose main aim is ensuring that customers' needs and requirements are met while maintaining long-term social, environmental, and economic value in the marketing of goods and services. The term “green supply chain” refers to a range of practices, including raw material replacement, reuse, and recycling. Green marketing strategies for sustainable supply chains strives to safeguard the environment and the natural resources for future generations. This chapter is solely based on secondary desktop research conducted through the analysis of existing literature and online resources.
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