Leveraging Knowledge Assets in Firms of the Digital Era

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Author(s): Gregoris Mentzas (National Technical University of Athens, Greece)and Dimitris Apostolou (Planet Ernst & Young, Greece)
Copyright: 2004
Pages: 23
Source title: Social and Economic Transformation in the Digital Era
Source Author(s)/Editor(s): Georgios Doukidis (Athens University of Economics and Business, Greece), Nikolaos Mylonopoulos (Athens Laboratory of Business Administration, Greece)and Nancy Pouloudi (Athens University of Economics and Business, Greece)
DOI: 10.4018/978-1-59140-158-2.ch018

Keywords: Human Aspects of Technology / Information Science Reference / Knowledge Society / Social Sciences & Humanities

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Abstract

The management of organisational knowledge can be a key lever for improving performance, boosting productivity and creativity, and facilitating innovation in corporate settings. The commonly used approaches for managing knowledge followed one of two perspectives: the process-centric (a primarily people-based approach that treats knowledge management as a social communication process) and a product-centric approach (that is mostly content-based and focuses on knowledge-related artifacts). This chapter presents a strategic management approach and an integrated solution that are knowledge asset-based and attempt to fuse the aforementioned two approaches in a balanced manner. The overall approach builds upon and extends the resource-based view of the firm by explicitly treating knowledge assets as the main driver for innovation and learning. The approach is demonstrated with a case study that focuses on the knowledge networks of a software firm.

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