KMS for Fostering Behavior Change: A Case Study on Microsoft Hohm

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Author(s): Magda David Hercheui (Westminster Business School & London School of Economics and Political Science, UK)
Copyright: 2012
Pages: 19
Source title: Knowledge Management 2.0: Organizational Models and Enterprise Strategies
Source Author(s)/Editor(s): Imed Boughzala (Institut TELECOM, France)and Aurelie Dudezert (Ecole Centrale Paris, France)
DOI: 10.4018/978-1-61350-195-5.ch011

Keywords: Information Science Reference / Knowledge Management / Library & Information Science

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Abstract

This chapter proposes a new theoretical framework for understanding how knowledge management systems may foster behavior change. Drawing upon knowledge management research and institutional theory, the framework proposes that Information Systems and social media channels might support strategies for institutionalizing new patterned behaviors. More specifically, this chapter argues that Information Systems may speed up the diffusion of explicit knowledge and the articulation of tacit knowledge that favor behavior change. In making access to knowledge easier, these tools might build and strengthen new patterned behaviors. Using the proposed theoretical lenses, this chapter discusses an empirical example, Microsoft Hohm, which aims to promote behavior change in the domain of energy consumption in American residences.

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