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Islands and Bridges: Why and How TNE Universities and EMIs Generally Might “Bridge” Into Their Local Communities
Abstract
It is recommended that EMIs, including TNE institutions, should formalise ‘bridging' between their institutions and the local community, if possible. A definition of ‘community' is extended to include non-faculty/local staff within the university. The rationale for this recommendation is that it is predicated upon a win-win-win result: non-local faculty benefit because bridging assists with their integration into the local community; the university benefits because establishing links with the wider community is an invaluable PR initiative; the local community benefits. The authors' own experiences of bridging, formal and informal, official or otherwise, will be offered as examples of what might be achieved. At the same time, a section of this paper notes the challenges which one might experience when bridging, and how an individual and her institution might avoid such difficulties.
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