Irritating Factors While Navigating on Websites and Facebook and Its Reactions Using Different Devices

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Author(s): Sana El Mouldi (IAE Université Bordeaux IV, France & ISG Tunisia, Tunisia)and Norchene Ben Dahmane Mouelhi (Université de Carthage, Tunisia)
Copyright: 2018
Pages: 18
Source title: Social Media Marketing: Breakthroughs in Research and Practice
Source Author(s)/Editor(s): Information Resources Management Association (USA)
DOI: 10.4018/978-1-5225-5637-4.ch049

Keywords: Business and Organizational Research / Business Science Reference / Media & Communications / Social Networking

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Abstract

The research presented in this chapter identifies sources of the irritation felt by internet users while browsing websites and Facebook. A qualitative approach was taken, including 40 individual interviews, enabled the authors to determine the irritating factors and user reactions when using different devices such as smartphones, computers and tablets to navigate websites and Facebook. The implications of this research will help marketers and web developers to reduce internet user irritation and better understand their behavior to better meet their expectations.

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Irritating Factors While Navigating on Websites and Facebook and Its Reactions Using Different Devices

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