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Investigating the Impact of Joining a Business Management Program on Student Entrepreneurship Intentions: An Application of Azjen's TPB
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Author(s): Amitabh Mishra (Chandigarh University, India), Chandi Prashad Pandey (Digvijai Nath Post Graduate College, Gorakhpur, India)and Padam Bhushan (USB, Chandigarh University, India)
Copyright: 2023
Pages: 13
Source title:
Cultural Marketing and Metaverse for Consumer Engagement
Source Author(s)/Editor(s): Amandeep Singh (Chitkara Business School, Chitkara University, India), Sandhir Sharma (Chitkara Business School, Chitkara University, India), Amrinder Singh (Jain University, India), Murat Unanoglu (İstanbul Aydin University, Turkey)and Sanjay Taneja (Uşak University, Turkey)
DOI: 10.4018/978-1-6684-8312-1.ch014
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Abstract
The study in hand aimed towards investigating the influence of business management program on intentions to opt entrepreneurship as career among undergraduate university students. The study was longitudinal in nature and data were collected in two phases. In phase I, students were interviewed at the time of joining the undergraduate business management program. That is, at the time of admission or during orientation classes. In phase II, same students were interviewed with same set of questions after the completion of one year in the university BBA program. The study was based on Azjen's theory of planned behavior (TPB) and investigated the intentions to opt entrepreneurship as career among university students. The study found a significant change in three attitude components as well as entrepreneurial intentions after joining the business management program. Further, subjective norms i.e., pressure from society, family, friends etc., were identified as most important factor influencing entrepreneurial intentions among undergraduate business management students in India.
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